• RMB hosts CEOs Roundtable on Renewable EnergySeptember 4, 2025
    RelatedPosts RMB hosts CEOs Roundtable on Renewable Energy BIHL withstands tough times Botswana\’s Top 100 CEOs unveiled
  • Letlotlo drops LethaboSeptember 4, 2025
    RelatedPosts Letlotlo drops Lethabo DISTINGUISHED CRAFTS LADY Miss Eco Botswana 2025: Edith Segokgo’s Journey Towards Environmental Advocacy
  • BIHL withstands tough timesSeptember 4, 2025
    To pay interim dividend of P151 million BY KITSO RAMONO RelatedPosts RMB hosts CEOs Roundtable on Renewable Energy BIHL withstands tough times MAGOSIIN HOT SOUP editors@thepatriot.com   Botswana Insurance Holdings Limited (BIHL) has announced its results for the first… Read more: BIHL withstands tough times
  • MAGOSIIN HOT SOUPSeptember 4, 2025
    MAGOSIIN HOT SOUP Judge dismisses his application to strike out statements in a case against him DIS officer Malikongwa accuses Magosi of sabotage, victimization, abuse of office Malikongwaignored Magosi's orders to conduct illegal transactions Case threatens to expose the… Read more: MAGOSIIN HOT SOUP
  • P144m: Corruption proceedsSeptember 4, 2025
    DCEC probes54 high profile cases including politicians Chase corruption proceeds, focus on procurement and land Investigating Mogoditshane Sub-Land board KITSO RAMONO editors@thepatriot.co.bw RelatedPosts BIHL withstands tough times MAGOSIIN HOT SOUP P144m: Corruption proceeds   The Directorate on Corruption and… Read more: P144m: Corruption proceeds
  • Home
  • News
  • Business
  • Lifestyle
  • Sport
  • Analysis & Opinions
  • Vacancies & Tenders
  • Login
  • Register
Friday, September 5, 2025
17 °c
Gaborone
21 ° Tue
22 ° Wed
24 ° Thu
26 ° Fri
The Patriot On Sunday
Advertisement
  • Home
  • News
  • Business
  • Lifestyle
  • Sport
  • Analysis & Opinions
  • Vacancies & Tenders
No Result
View All Result
Cart / $0.00

No products in the cart.

  • Home
  • News
  • Business
  • Lifestyle
  • Sport
  • Analysis & Opinions
  • Vacancies & Tenders
No Result
View All Result
The Patriot On Sunday
No Result
View All Result
Home News

Life and More launched

patriot by patriot
January 3, 2021
in News
242
0
491
SHARES
1.4k
VIEWS
ShareShareShare

Television commercials of Botswana Life Insurance Limited (BLIL) dubbed ‘Life and more’ will soon hit television screens through the national television broadcaster, BTV and dedicated channels on the Multichoice Botswana offering.

Through a series of adverts, the insurer endeavors to sensitise locals on issues surrounding the mythical topic of insurance whilst systematically instilling the much needed and financial literacy. The BLIL launched the commercials to the media and the company’s Executive Committee on Wednesday in Phakalane.

RelatedPosts

MAGOSIIN HOT SOUP

P144m: Corruption proceeds

Statistics Botswana flat broke

In an interview with Patriot Lifestyle, BLIL Chief Executive Officer, Ronald Samuels said Batswana’s attitudes towards insurance have always been of doubt and uncertainty and the commercials are one way to teach the non-believers on the importance and benefits of insurance. He said there are strong regulations governing insurance companies that have been formulated to protect the consumer, hence there should not be any anxiety associated with insurers. “I have been with BLIL for about seven months and I assure you that positive changes have already started showing,” he responded when asked why it had taken this long for BLIL to have commercials playing on television, something their South African counterparts have been doing for a long time now.

He however noted that there had been commercials by the insurer on television before and continued that the new ones are more creative and in tune with the products offered by the BLIL. Samuels also assured existing and prospective clients that the BLIL promotes best insurance practices, stating that the company’s main focus is improving the lives of its clients through their innovative and cost effective life insurance, funeral policies as well as an array of investment policies the company currently offers. “Our products offer the best chances at one having a well thought out wealth creation strategy and we are changing the insurance landscape in Botswana” he enthused.

 ‘Life and More’ is a two-year campaign designed to educate and empower clients, and Batswana. “We are always looking to invest in platforms such as this, and more, which help create relatable and engaging means to impart financial literacy,” said Samuels.

The commercials are based on life scenarios of the everyday Motswana and illustrate some of the challenges faced by most and how these can be remedied by having Botswana Life as a partner. And to that Samuels cemented that BLIL is passionate about creating platforms that benefit the company’s clients. The platforms, he said, go a long way in making a meaningful difference in the communities we serve. The series of commercials were filmed by a local production company with a cast of Batswana with some familiar faces from local television productions.

For her part, Botswana Life Public Relations Communications and Marketing Manager, Tebogo Keepetsoe announced that in addition to television broadcasters, ‘Life and More’ will be broadcast on digital platforms in an effort to reach a wider audience. “We are continuously looking to empower local talent, having recently supported Date My Family Botswana which has partnered with local production companies and talent to produce the show,” she stated, continuing that BLIL also engaged a local production company as the company understands the power of television in helping to communicate the insurer’s determination to provide Batswana with financial security.

Related

Tags: BTVTELEVISION

Get real time update about this post categories directly on your device, subscribe now.

Unsubscribe
Previous Post

Mafia operated Mowana mine -Majaga

Next Post

Sluggish economy pulls BTC profits down

Related Posts

MAGOSIIN HOT SOUP
News

MAGOSIIN HOT SOUP

September 4, 2025
P144m: Corruption proceeds
News

P144m: Corruption proceeds

September 4, 2025
Statistics Botswana flat broke
News

Statistics Botswana flat broke

August 29, 2025
The P162 billion windfall
News

The P162 billion windfall

August 27, 2025
Joint news conference by the President of Russia and the President of the United States
News

Joint news conference by the President of Russia and the President of the United States

August 20, 2025
Gaborone poised for economic transformation
News

Gaborone poised for economic transformation

August 20, 2025
Next Post
Sluggish economy pulls BTC profits down

Sluggish economy pulls BTC profits down

Please login to join discussion
  • RMB hosts CEOs Roundtable on Renewable EnergySeptember 4, 2025
    RelatedPosts RMB hosts CEOs Roundtable on Renewable Energy BIHL withstands tough times Botswana\’s Top 100 CEOs unveiled
  • Letlotlo drops LethaboSeptember 4, 2025
    RelatedPosts Letlotlo drops Lethabo DISTINGUISHED CRAFTS LADY Miss Eco Botswana 2025: Edith Segokgo’s Journey Towards Environmental Advocacy
  • BIHL withstands tough timesSeptember 4, 2025
    To pay interim dividend of P151 million BY KITSO RAMONO RelatedPosts RMB hosts CEOs Roundtable on Renewable Energy BIHL withstands tough times MAGOSIIN HOT SOUP editors@thepatriot.com   Botswana Insurance Holdings Limited (BIHL) has announced its results for the first… Read more: BIHL withstands tough times
  • MAGOSIIN HOT SOUPSeptember 4, 2025
    MAGOSIIN HOT SOUP Judge dismisses his application to strike out statements in a case against him DIS officer Malikongwa accuses Magosi of sabotage, victimization, abuse of office Malikongwaignored Magosi's orders to conduct illegal transactions Case threatens to expose the… Read more: MAGOSIIN HOT SOUP
  • P144m: Corruption proceedsSeptember 4, 2025
    DCEC probes54 high profile cases including politicians Chase corruption proceeds, focus on procurement and land Investigating Mogoditshane Sub-Land board KITSO RAMONO editors@thepatriot.co.bw RelatedPosts BIHL withstands tough times MAGOSIIN HOT SOUP P144m: Corruption proceeds   The Directorate on Corruption and… Read more: P144m: Corruption proceeds
The Patriot On Sunday

© 2024 Copyright The Patriot On Sunday - Inspired by Search Mart.

Navigate Site

  • About Us
  • Advertise
  • Disclaimer
  • Contact Us

Follow Us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Login
  • Sign Up
  • Cart
  • Home
  • News
  • Business
  • Lifestyle
  • Sport
  • Analysis & Opinions
  • Vacancies & Tenders

© 2024 Copyright The Patriot On Sunday - Inspired by Search Mart.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?