• BPP feasting on the BDPJuly 8, 2025
    Welcomes defecting BDP members Ex-minister Makgalemele dumps BDP to join BPP Motive of some seen as opportunistic BAKANG TIRO editors@thepatriot.co.bw RelatedPosts BPP feasting on the BDP CEOs face axing Rough diamonds turbulence A strategic partner in the Umbrella for… Read more: BPP feasting on the BDP
  • STRIDES FOR SUCCESS: VACANICESJuly 7, 2025
    RelatedPosts STRIDES FOR SUCCESS: VACANICES FARM TRAQUAIR : FARM WORKER UNIVERSITY OF BOTSWANA : Professor in Sociology
  • FARM TRAQUAIR : FARM WORKERJuly 7, 2025
    RelatedPosts STRIDES FOR SUCCESS: VACANICES FARM TRAQUAIR : FARM WORKER UNIVERSITY OF BOTSWANA : Professor in Sociology
  • UNIVERSITY OF BOTSWANA : Professor in SociologyJuly 7, 2025
    RelatedPosts STRIDES FOR SUCCESS: VACANICES FARM TRAQUAIR : FARM WORKER UNIVERSITY OF BOTSWANA : Professor in Sociology
  • GREAT PLAINS : RELIEF CAMP GENERAL MANAGERJuly 7, 2025
    RelatedPosts STRIDES FOR SUCCESS: VACANICES FARM TRAQUAIR : FARM WORKER UNIVERSITY OF BOTSWANA : Professor in Sociology
  • Home
  • News
  • Business
  • Lifestyle
  • Sport
  • Analysis & Opinions
  • Vacancies & Tenders
  • Login
  • Register
Tuesday, July 8, 2025
17 °c
Gaborone
21 ° Tue
22 ° Wed
24 ° Thu
26 ° Fri
The Patriot On Sunday
Subscribe
Advertisement
  • Home
  • News
  • Business
  • Lifestyle
  • Sport
  • Analysis & Opinions
  • Vacancies & Tenders
No Result
View All Result
Cart / $0.00

No products in the cart.

  • Home
  • News
  • Business
  • Lifestyle
  • Sport
  • Analysis & Opinions
  • Vacancies & Tenders
No Result
View All Result
The Patriot On Sunday
No Result
View All Result
Home Business

Botho University lures Nigerian market

patriot by patriot
February 8, 2021
in Business
240
0
491
SHARES
1.4k
VIEWS
ShareShareShare

Botho University is currently ramping up its awareness on Distance Learning Programmes in the West African region, with a comprehensive marketing campaign that kicked off in Nigeria in the first quarter of this year. 

With the campaign, Botho University aims to increase its online presence in a new territory it considers the biggest to date on the continent by market size and potential.

RelatedPosts

Rough diamonds turbulence

BVI ships over 500 000 doses of FMD vaccines to SA

BTCL enjoys strong growth

“BU’s multi-faceted campaign should further assist the University to build a strong brand which is already gaining recognition in Nigeria, as well as increasing enrollment figures from a wide target audience in the country,” pointed out Golekanye Setume, Deputy Pro Vice Chancellor- Communications. 

The campaign consists of a number of components, namely, Social Media and Blog Exposure, PR, Print Advertising, and Radio Commercials and Outdoor Advertising, as well as a Press Conference to be held at a scheduled date in Nigeria.

The first PR generation and Print Advertising placement began in April, 2019 and these strategies resulted in a cross sectional growth of the target market. Airing of Radio Commercials began the first week of July 2019, run by selected stations in cities like Lagos, Abuja, Port Harcourt and Enugu, where the human traffic is very high. The Outdoor Advertising phase will be targeted soon in the next phase soon.

“Since Botho University unveiled its Nigerian marketing campaign early in April, it’s encouraging to see how the distance learning brand is gradually carving a name for itself throughout the country. We are quite confident that our various messages will be heard to persuade those seeking world class education to enroll with us.” Golekanye Setume, DPVC-Communications, concluded.

Botho University is also consolidating its distance learning brand in Namibia, Lesotho and Eswatini, where it already has physical campuses.

Botho University programme offerings complement international quality distance learning experiences with programmes distinguished by input from corresponding industries, ensuring graduates are well equipped with the proven know-how in readiness for the job hunting or entrepreneurial space. To date, BU range of qualifications begin at certificate up to master’s degree levels. There are plans to introduce doctoral qualifications in the immediate future. 

At the core of Botho University are pillars of excellence, leadership, and innovation, that anchor a center of higher education dedicated to churning out sought-after graduates in the work space as well those able to start own business ventures. 

Botho University offers in excess of 200 short-term professional development programmes that can be customized to meet the client’s requirements. While the university’s vibrant and diverse student component come from southern African countries such as South Africa, Namibia, Zimbabwe, Zambia, Democratic Republic of Congo, the brand’s recognition by others beyond this region, in further countries like Ethiopia, Kenya and Tanzania, have been notable. In this vein Nigeria is expected to strongly make its presence felt owing to its massive promise.

Botho University continues to rise as a reputable distance learning game changer in the market, where its alumni are leading the way in performance and transformation of economies across Africa.

Related

Tags: botho

Get real time update about this post categories directly on your device, subscribe now.

Unsubscribe
Previous Post

Botswana Life Opens Rail Park Branch

Next Post

Afinitas directors upbeat

Related Posts

Rough diamonds turbulence
Business

Rough diamonds turbulence

July 7, 2025
BVI ships over 500 000 doses of FMD vaccines to SA
Business

BVI ships over 500 000 doses of FMD vaccines to SA

July 2, 2025
BTCL enjoys strong growth
Business

BTCL enjoys strong growth

June 30, 2025
From tenderpreneurship to true entrepreneurship
Business

From tenderpreneurship to true entrepreneurship

June 27, 2025
Digital Public Infrastructure as a Strategic Imperative
Business

Digital Public Infrastructure as a Strategic Imperative

June 27, 2025
Be a problem solver – Tips from tech-preneur Mothooagae
Business

Be a problem solver – Tips from tech-preneur Mothooagae

June 25, 2025
Next Post
Afinitas directors upbeat

Afinitas directors upbeat

Please login to join discussion
  • BPP feasting on the BDPJuly 8, 2025
    Welcomes defecting BDP members Ex-minister Makgalemele dumps BDP to join BPP Motive of some seen as opportunistic BAKANG TIRO editors@thepatriot.co.bw RelatedPosts BPP feasting on the BDP CEOs face axing Rough diamonds turbulence A strategic partner in the Umbrella for… Read more: BPP feasting on the BDP
  • STRIDES FOR SUCCESS: VACANICESJuly 7, 2025
    RelatedPosts STRIDES FOR SUCCESS: VACANICES FARM TRAQUAIR : FARM WORKER UNIVERSITY OF BOTSWANA : Professor in Sociology
  • FARM TRAQUAIR : FARM WORKERJuly 7, 2025
    RelatedPosts STRIDES FOR SUCCESS: VACANICES FARM TRAQUAIR : FARM WORKER UNIVERSITY OF BOTSWANA : Professor in Sociology
  • UNIVERSITY OF BOTSWANA : Professor in SociologyJuly 7, 2025
    RelatedPosts STRIDES FOR SUCCESS: VACANICES FARM TRAQUAIR : FARM WORKER UNIVERSITY OF BOTSWANA : Professor in Sociology
  • GREAT PLAINS : RELIEF CAMP GENERAL MANAGERJuly 7, 2025
    RelatedPosts STRIDES FOR SUCCESS: VACANICES FARM TRAQUAIR : FARM WORKER UNIVERSITY OF BOTSWANA : Professor in Sociology
The Patriot On Sunday

© 2024 Copyright The Patriot On Sunday - Inspired by Search Mart.

Navigate Site

  • About Us
  • Advertise
  • Disclaimer
  • Contact Us

Follow Us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Login
  • Sign Up
  • Cart
  • Home
  • News
  • Business
  • Lifestyle
  • Sport
  • Analysis & Opinions
  • Vacancies & Tenders

© 2024 Copyright The Patriot On Sunday - Inspired by Search Mart.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?