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Home Sport

Booze, sport reunited

patriot by patriot
November 11, 2020
in Sport
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Booze, sport reunited
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Sports bodies, athletes and sportsmen are celebrating the decision to lift the ban on sponsorship and partnerships between sporting codes and companies trading in alcohol, recently announced by government. 

Happy about the return of alcohol industry to the games, Botswana Boxing Association (BoBA) Publicity Secretary, Taolo Tlouetsile lamented that all sporting codes were negatively affected by the ban because beverage companies can extend sponsorship to numerous sporting codes at the same time. When the ban came into effect, sponsorship from such companies became limited to a few non-sporting organisations. “We are happy about lifting of the ban. It is our hope that the alcohol industry will return in their known spirit of catering for many of us,” said Tlouetsile, adding that they will soon approach the companies for possible partnerships.

The Ian Khama administration imposed a ban on alcohol companies from advertising and sponsoring sporting activities, seriously compromising sports development and growth.  The country’s then sole alcohol beverages brewer, Kgalagadi Breweries Limited (KBL) used to sponsor several sporting programmes in the country. Sporting codes such as soccer, karate and rugby benefited from the partnership before.    

The Ministry of Youth Empowerment, Sport and Culture Development (MYSC) has already allowed for the local sporting codes to pursue sponsorship from such companies. Botswana National Sports Commission (BNSC) Chief Executive Officer, Falcon Sedimo appreciated the development saying it will reduce the burden on government by supporting sporting codes. He highlighted that sport associations will no longer rely on the already insufficient government grant allocated to them through BNSC. “This means that the money that we would have been forced to give to a particular sporting code could be channelled to other avenues of sports development. This will help because we will not be overstretched as an entity. The costs that we would have ordinarily borne means that the weight is divided between different entities,”Sedimo highlighted.

Sedimo added that the decision is also a welcome development especially in a time of Covid-19 pandemic when most of governments funding is diverted to fighting the scurge. He encouraged sporting codes which have the ability to attract sponsorship from the alcohol industry to freely pursue them without necessarily needing to first engage government or BNSC.

Consumption of alcoholic beverages at sport events has also been permitted. BNSC recently informed the National Sport Associations that consumption of alcoholic beverages at sport events must not be at the expense of the acceptable age limit requirement, public safety and health. Policies/guidelines will follow that must be taken into consideration in dealing with sponsorships from companies trading in alcohol, which will be informed by relevant law and regulations, BNSC advised.

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  • VACANCIES: BR PropertiesMay 17, 2022
    INTERNSHIP OPPORTUNITY Finance and Administration Closing date: 18th May 2022.
  • BANANA CLUB HOSTS FIRST MAUN EDITIONMay 17, 2022
    The artist-led collective, Banana Emoji Productions in collaboration with the European Union Delegation in Botswana hosted the beloved BANANA CLUB dialogues in Maun on the 14th of May 2022.  The multi-disciplinary creative group is committed to working with artists […]
  • Orange Botswana CEO among Africa’s most inspirational women in leadershipMay 12, 2022
    – Declares House of Rose House of Rose Professional Pte. Ltd (HORP) has announced its 2022 List of Africa’s Most Inspirational Women in Leadership. The list included over 100 inspirational leaders and was curated by House of Rose Professional […]
  • Unions ‘consider’ a Workers PartyMay 12, 2022
    Masisi snubbed trade unions on Workers Day, chose Khawa BOFEPUSU warn Masisi that Khawa could cost him elections Opposition will be top beneficiary of a Workers Party -Analyst BAKANG TIRO editors@thepatriot.co.bw Aggrieved trade union federation, Botswana Federation of Public, […]
  • Munyadzwe breeds, commercialises phane wormMay 12, 2022
    “We have had clients from as far as England, Ethiopia, Nigeria, Ghana and they really like the phane worms. People are talking about snack protein, and we are part of that revolution, food security, healthy sources of protein, going […]
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