Lifting the lid on the continentβs USD 70 billion trade opportunity
15 June 2022 will see the inaugural publication of Standard Bankβs Africa Trade Barometer. The barometer is expected to become Africaβs leading trade index.
Present in 20 African markets and supporting trade activities in many more, Standard Bank enjoys a uniquely privileged view of Africa, βespecially its rapidly emerging enterprises heavily focused on domestic, cross-border and global trade,β said Philip Myburgh, Head of Trade and Africa-China at Standard Bank, parent of Stanbic Bank Botswana.
Trade is deeply rooted in Africaβs DNA and integral to its history and future development. As such, Myburgh believes Africaβs largest bank by assets and so single-mindedly committed to Africaβs growth has a duty to βleverage its privileged position, presence and insight to intelligently inform and grow the continentβs trade ecosystem.β
Over the long term, rapidly growing markets in East and West Africa and the re-emergence of global growth post Covid-19, currently combine with the broadly ratified African Continental Free Trade Area (AfCFTA) to present considerable opportunity for Africaβs small, medium, and larger domestic businesses.
Short-term challenges also demand closer coordination.
Current geopolitical volatility only highlights the importance of cross-border and regional African trade. Food inflation in Africa as well as outright shortages of African staples like wheat underline the urgency of building much closer economic cooperation across the continent. Trade offers Africa the opportunity to offset supply chain shocks while managing the worst effects of inflation, high interest rates and currency depreciation.
βSince insight is key to leveraging trade to build resilience, our Africa Trade Barometer couldnβt be launching at a better time,β added Myburgh.
In a world of disrupted local and global supply chains – and on a continent with significant development and infrastructural challenges – businesses face a daunting array of both new and perennial risks. Understanding and resolving pain points as businesses leverage trade to drive growth in this complex risk and opportunity landscape, requires insight β ideally informed by an on-the-ground presence and proven capability across the continent.
Standard Bankβs Africa Trade Barometer will focus initially on Angola, Ghana, Kenya, Mozambique, Namibia, Nigeria, South Africa, Uganda, Tanzania and Zambia. The Barometer, which aims to publish twice a year, currently shares comparative data on trade openness, access to finance, macroeconomic stability, infrastructure, foreign trade, governance, economy and trade finance behaviour. Qualitative and quantitative intelligence gathered from 2 400 firms representing SMEs, large family businesses, corporates and multinationals across all 10 economies is analysed and then augmented with third-party sources including the World Bank, International Trade Center, and individual country central banks.
The result βpresents one of the most comprehensive views of actual trade as experienced on the ground by real African businesses,β said Myburgh. Trends and analysis gleaned will also provide insight into the broader regions that the 10 study markets represent.
This unique view of African trade will provide a valuable resource for business people, students, governments, NGOs and investors considering the continent β as well as African entrepreneurs – to assess and leverage Africaβs considerable trade opportunity, currently estimated in the region of USD 70 billion annually.
βWe expect the Africa Trade Barometer to become the leading index of African trade trends, activities and developments as Africaβs small, medium and large businesses define the continentβs next stage of domestic growth and regional and global expansion,β concludes Myburgh.