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Liberty Life expands footprint

patriot by patriot
December 16, 2021
in Business
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Liberty Life expands footprint
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  • Partners with Botswana Post for expansion
  • Customers to pay policies at Botswana Post

BAKANG TIRO

editors@thepatriot.co.bw

In an endeavor to increase access to its services, Liberty Life Botswana has roped in Botswana Post to distribute its funeral policy given the geographic footprint that the Post Office boasts of nationwide.

The Acting Managing Director of Liberty Life Joy Buno said the company is embarking on expansion drive to create easy access to their retail services.  

According to her, Botswana Post will be a critical strategic partner in expanding Liberty Life.

She said the business is confident of growth because Botswana Post offers great accessibility.

“Our long term plan is to expand our geographic footprint. We are currently operating from our headquarters in Gaborone and we want our presence to reach every town and village in Botswana. We identified Botswana Post as a fitting partner to create solutions that work for clients,” said Buno.

In addition, Buno said the Covid-19 pandemic pressured the business though things have started to improve.

To remain resilient amidst the pandemic, Buno said Liberty Life refreshed its brand to the tagline “In it with You”, so as to demonstrate its commitment to supporting its customers.

For his part, Chief Commercial Officer at Botswana Post Clifford Lekoko said Liberty Life as their key partner.

Lekoko said Botswana Post has embarked on transformation to keep up with the times and the challenges presented by new technology such as SMS and WhatsApp.

“There has been a significant drop on our revenue due to the advancement of technology. So, we have adopted a strategy that shaped us to be of a service provider more than just a traditional postal service provider. We would like to see ourselves expanding in the region and globally,” he added.

Lekoko said Liberty Life will benefit from the Botswana Post’s digital services to get more exposure.

“We will ensure that Liberty has the right technology to sell its products. The government has invested in the infrastructure that will enable us to grow our portfolio and that of Liberty. We have launched the Virtual Teller Machine (VTM) in Maun and Liberty can add its services too,” he said.

First of its kind in Botswana and African continent at large, Botswana Post is confident that the VTM machine will unlock more value by attracting new clients.

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Tags: Botswana PostLiberty Life Botswana

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  • VACANCY: WILDERNESSMay 22, 2023
     HUMAN RESOURCE OFFICER Closing Date: 4th June 2023
  • VACANCY: Choppies Distribution Centre (Pty) Ltd May 22, 2023
     MECHANICAL- TECHNICAL MANAGER Closing Date:  5th June 2023 
  • UDC Constitution provides for an elective congressMay 22, 2023
    Adam Phetlhe The elephant in the room of the Umbrella for Democratic Change (UDC) has for the longest time been its reactive as opposed to the proactive attitude towards the criticism of the unwillingness to hold an elective congress […]
  • StanChart’s share price jump 32.4%May 19, 2023
    For period January to April BAKANG TIRO editors@thepatriot.co.bw   Botswana Stock Exchange (BSE) market performance report for period 1 January to April 30 2023 indicates that local companies performed better than foreign ones in contribution to equity turnover. The […]
  • Diamond dealMay 19, 2023
    Botswana poised for global dominance BAKANG TIRO editors@thepatriot.co.bw Al Cook, Chief Executive Officer (CEO) of the world’s largest producer of diamond by value – De Beers – has said the company aims to transform Botswana into a diamonds retail […]
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