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De Beers names Nyong’o as 1st Global Ambassador

patriot by patriot
October 25, 2022
in Business
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De Beers names Nyong’o as 1st Global Ambassador

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De Beers is proud to announce Lupita Nyong’o as its first Global Ambassador.

The Academy Award-winning actress stars in the new brand campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source. As a core element of the partnership Nyong’o will support De Beers’ Building Forever commitment, which aims to advance women and girls where its diamonds are discovered.

Renowned Australian photographer and director Lachlan Bailey follows Nyong’o from the discovery of a rough diamond to its magical transformation into magnificent jewellery. The campaign celebrates De Beers’ unique passion for sourcing the rarest treasures of nature and revealing their exceptional beauty through remarkable craftsmanship. As Nyong’o embarks on her journey, she discovers the power that only a De Beers natural diamond jewellery creation holds: turning the ordinary into the extraordinary, a moment into forever and herself into a magnetic woman with limitless potential.

As a powerful woman who cares deeply about the world around her, Nyong’o is the ultimate representative of De Beers’ Building Forever commitment to people and the planet. As a brand that is part-owned by the citizens of Botswana, Namibia and South Africa, De Beers thinks differently about what value is and how it is created.
To this end, through its Building Forever approach, alongside this campaign, De Beers will continue to pursue its goals of engaging 10,000 girls in STEM, supporting 10,000 women entrepreneurs and investing at least $10 million across southern Africa to achieve these goals by 2030.
“I’m honoured to be the first Global Ambassador for De Beers. This campaign brings to life the transformative power that I feel when I wear De Beers’ diamond creations and the pride in knowing where they come from and the good they do. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world” says Lupita Nyong’o.
“With her rare magnetism and elegance, Lupita Nyong’o is a testament to the power of boundless possibilities. Embodying modern and responsible luxury, Lupita is an inspiration for all of us. De Beers is proud that Lupita has joined our Building Forever commitment to people and the planet and we stand with her as she embarks on an exciting chapter in her career,” says Marc Jacheet, De Beers CEO Brands.
The De Beers: Where It Begins campaign launches globally with integrated media activations across multiple touchpoints on November 3.
Hashtag: #DeBeers

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  • TENDER NOTICES: WUCJune 5, 2023
    DESIGN AND CONSTRUCTION OF LETLHAKANE WATER SUPPLY AUGUMENTATION SCHEME DESIGN AND CONSTRUCTION OF A 4KM PIPELINE AND A 200m3 ELEVATED GALVANISED STEEL TANK AT MMATSHUMO VILLAGE
  • VACANCY: Strides of Success (Pty) Ltd June 5, 2023
     TECHNICAL MANAGER (MECHANICAL)  Closing Date: 18th June 2023
  • Vacancy: Lucient Engineering and Construction (Pty) Ltd June 5, 2023
     Rigging/ Ropeman Coordinator  Closing Date:  20th June 2023.
  • Okavango Diamond Company returns to JCK Las VegasJune 5, 2023
    The company sees JCK Las Vegas as a key B2B platform in the diamond value chain ODC amplifies the origin and provenance of Botswana diamonds in its sales pitch Okavango Diamond Company (ODC) the largest source of guaranteed Botswana […]
  • Khamas form People’s Patriotic PartyJune 1, 2023
    BAKANG TIRO editors@thepatriot.co.bw A faction within Botswana Patriotic Front (BPF) aligned to the Khama family is hitting the ground running finalizing formation of a splinter party likely to be led by former MP for Palapye Moiseraele Goya. The Patriot […]
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