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Play 70% local content!

patriot by patriot
December 2, 2020
in Lifestyle
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Play 70% local content!
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Renowned local music promoter Gilbert Oagile known better as ‘PP wa Pimp’ in music circles says they have embarked on a campaign to push for 70% local content to be given airplay.

Oagile has partnered with Tebogo Tshesebe (Dj Fondo Fire) and Monica Segojwe in a campaign that is aimed at influencing policy change in terms of giving local content  more room in local airwaves.

In an interview, Oagile said local content has been sidelined in favor of foreign music content therefore local artists’ end up getting peanuts from the royalties collected by COSBOTS. “It is so disheartening to see majority share of money collected by the Copyright Society of Botswana (COSBOTS) ending on hands of international content producers. There is also huge potential in local music industry that can cover 70% we advocate for,” PP highlighted.

As part of campaign, he says their motive is to bring together relevant stakeholders under one roof being COSBOTS and Botswana Communications Regulatory Authority (BOCRA) to dialogue. He argues that the existing 60\40, under which foreign content is receiving 60% of air space and local songs getting 40% airplay is outdated and is not promoting but kills the local music sector. “We are not anyhow launching an attack on BOCRA as regulators but we advocate for fairness in supporting local music. The 60\40 quota was good in the past on Radio Botswana because by then there was no enough content to feed it. Now content has rapidly grown locally, ’he added.

Further, he revealed that they are planning to host a forum on 15th April and will bring other regulators across SADC region, cabinet and MPs to deliberate further on the campaign plans.

Oagile buttressed that radio stations in Botswana’s neighboring countries are giving 90% airplay to the local artists saying it is possible locally, applauding Duma FM and Yarona FM for heeding to their call insisting that the two radio stations are currently playing too much of local content.

The campaign will be officially launch on 19th February and the team said they are intending to host local content awards for print and broadcast media slated for October 10th this year so as to award individual journalists and media houses that offers wide coverage on local content.

For his part, Dj Fondo said the local content grown in leaps and bounds therefore being optimistic that 70% local content is possible to be achieved as some doubt it can happen.

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  • VACANCIES: BR PropertiesMay 17, 2022
    INTERNSHIP OPPORTUNITY Finance and Administration Closing date: 18th May 2022.
  • BANANA CLUB HOSTS FIRST MAUN EDITIONMay 17, 2022
    The artist-led collective, Banana Emoji Productions in collaboration with the European Union Delegation in Botswana hosted the beloved BANANA CLUB dialogues in Maun on the 14th of May 2022.  The multi-disciplinary creative group is committed to working with artists […]
  • Orange Botswana CEO among Africa’s most inspirational women in leadershipMay 12, 2022
    – Declares House of Rose House of Rose Professional Pte. Ltd (HORP) has announced its 2022 List of Africa’s Most Inspirational Women in Leadership. The list included over 100 inspirational leaders and was curated by House of Rose Professional […]
  • Unions ‘consider’ a Workers PartyMay 12, 2022
    Masisi snubbed trade unions on Workers Day, chose Khawa BOFEPUSU warn Masisi that Khawa could cost him elections Opposition will be top beneficiary of a Workers Party -Analyst BAKANG TIRO editors@thepatriot.co.bw Aggrieved trade union federation, Botswana Federation of Public, […]
  • Munyadzwe breeds, commercialises phane wormMay 12, 2022
    “We have had clients from as far as England, Ethiopia, Nigeria, Ghana and they really like the phane worms. People are talking about snack protein, and we are part of that revolution, food security, healthy sources of protein, going […]
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